Who does Steve Dennis think he is?
At Monday’s Wade Phillips’ press conference, CBS 11 sports reporter Steve Dennis asked the Cowboys’ coach if he considered his team “winners.” By virtue of owning a winning record, this Cowboys team is, by definition, a “winner.” Of course, “winning” can mean a lot of different things. Dennis posed this question to Wade Phillips to drive home a tired Dallas media talking point–the dreaded “December swoon.” While the Cowboys have enjoyed success September through November under Phillips’ watch, they have not performed well when the season really matters–December and beyond.
In and of itself, this is fine. The Dallas market is flooded with sports media personalities, some good and some bad. If a member of the media wants to talk about the same generic talking points, he has the right to do so, but it makes for very boring radio, TV or print. However, what makes Dennis’ question different is the pattern he has established for himself.
In the summer, he made our “Bottom 5 Dallas Sports Media Personalities,” where we described him as “loud, obnoxious, and pompous,” descriptions we stand by to this day. As part of the best TV sports team in the market, it appears that Dennis feels threatened by his compatriots and seeks to stand out anyway possible. He does this by making himself part of the story, which is exactly what happened with this one.
In addition to his duties at CBS 11, Dennis also hosts “The Keith Brooking Show” on Sunday mornings on their sister station KTXA 21. Somehow, footage of the taping for the upcoming episode was leaked to the media. In the opening, an upset Keith Brooking (Cowboys linebacker) confronts Dennis about his questioning of Wade at the Monday press conference. Evidently, Brooking and other members of the Cowboys team felt that Dennis’ question implied that their team was full of losers. Dennis handles himself very well and seeks to explain his question more thoroughly, but the entire clip I heard was extremely tense.
Tonight, I tuned into the 10 PM news on CBS 11 and when it was time for sports who do I see prancing around the Cowboys locker room but Steve Dennis. They framed it as a segment showing how the Cowboys team is rallying around their coach and using the media as motivation for a successful December, but again it appeared that Dennis was trying to make the story about himself.
I do not know Steve Dennis personally. He may be a great guy for all I know. I only know the Steve Dennis I see on TV and hear on the radio and when I see or hear that Steve Dennis, I scratch my head and ask, “who does Steve Dennis think he is?” If I could pass along any advice to him, it would be this:
When people tune into a Wade Phillips press conference, they do so to hear Wade Phillips talk about the Cowboys, not to hear Steve Dennis. When people tune into watch sports on the local news, they do so to catch the latest on their local teams, not to see the local reporter injecting himself into the center of a story. If Mr. Dennis wants to be the center of a program, get your own radio show or start your own blog. Until then, report the news and stay out of it.
