Three Reasons I Stay Away from Rangers Ballpark in Arlington
I don’t hide the fact that I’m a huge Texas Rangers fan, but the it’s been almost three years since I last attended a Rangers home game. I’m not the only one staying away. The Rangers have long struggled with attendance. This season, attendance has been up, but as the Rangers continue to slump, attendance numbers will come back to Rangers’ norms.
Take last night for example. The Rangers started a three game series with the Los Angeles Angels of Anaheim, only a 1.5 games out of first. However, attendance for the game was announced at 16, 985.
Why do Rangers fans stay away from the Ballpark? I stay away for three reasons.
1.) Drive – Last season, the Rangers launched a marketing campaign aimed at residents of Dallas (and the northern ‘burbs), trying to lure more Dallas County/Collin County fans out to the Ballpark. However, the marketing campaign did nothing to address the real issue Dallas/Collin County fans stay away from the Ballpark. Distance.
I live and work in Dallas proper. In order to make first pitch, for a 7:05 start, I would have to leave work early and fight horrific traffic. The drive is even worse for residents in Dallas’ northern suburbs. If a baseball park were somewhere in Dallas proper, accessible by mass transit, like the Victory Park area, it would be much easier to attend games on a regular basis and much easier to get in and out of the Ballpark. The Rangers can barely afford to pay their light bill right now, so I don’t expect them to build a new, downtown, ballpark anytime soon, but there are some things they could do. How about having a shuttle that runs from various locations in Dallas and Collin County out to the Ballpark?
2. Atmosphere – A few weeks ago, the New York Yankees came to Arlington for their only visit this season. The Yankees are a team that everyone loves to hate. I remember reading a story on the Dallas Morning News website about a lady who was forced, by Rangers’ staff, to change her shirt because it read, “Yankees Suck”.
Recently, I heard a story about a couple of Rangers’ fans who, in the heat of a close game, rose to their feet in the 9th inning to cheer on their favorite team. Some other fans in that same section were too lazy to stand up and decided to complain about the other fans’ spirit. Ushers at the Ballpark came over and forced the standing fans to sit down to accommodate the lazy fans. If I had been the fans who were asked to sit down I would have turned around and said, “Dude, this isn’t the ballet. Either stand up or shut up and leave.”
These are just a couple examples of how the Rangers stifle excitement and and fan enthusiasm at the Ballpark. On top of that, you have to deal with the annoying element of things such The Wave being started during key moments of the game and fans screaming everytime a ball is popped up in the air. In short, you can go to a minor league game and find a better baseball experience. The Rangers could take some lessons from the Mavericks on how to create a great sports atmosphere.
3. Heat – The Rangers play outdoors, in Texas, during June, July, August and September. Need I say more?